LEADER

Jim Weber

Jim Weber

Brooks Running, Former CEO

If you’re sinking, burn the boats
Celebrate along the journey, not just at the finish line
When you aren’t the category leader, become known for a niche
Enduring brands solve for profitability
You have to earn your customers
Scaling revenue requires scaling culture
Values are just words until they drive behavior
You can never communicate enough
Don’t beat your competition; win your customer
In times of uncertainty, do your homework
Know why your customers trust you (so you don’t lose it)
Your people strategy is as important as your business strategy
Know what’s most important to you—and then do it

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